We Buy Gold – What It Means


We buy gold. We buy scrap gold. We buy gold coins. We buy gold and silver. We buy gold for cash. If you surf the Internet on a regular basis, there’s a high probability that you have already come across sites that practically shout these statements out on their home pages. These statements, it seems, are already proving effective, as many people have taken to selling gold jewelry to these online gold buyers for some extra cash.

The fact that people are actually choosing to sell their gold jewelry to these online gold buyers over local jewelry stores and pawnshops is a direct effect of the difficulties experienced by people when dealing with the latter. More often than not, pawn shops and jewelry stores appear to have a policy of buying gold jewelry and other precious items on the cheap for the sole purpose of registering a huge profit margin.

Online gold buyers, on the other hand, offer to pay more for your items. While they may not pay exactly 100% of your item’s value because they actually do have to make some profit or they wouldn’t be in business, Internet-based gold buyers usually offer payments that are much closer to the actual value of your jewelry. In other words, these sites who relentlessly announce, “we buy gold jewelry”; “we buy your gold”; “we buy old gold”; “we buy broken gold” or “we buy gold bullion” are actually your best chance of getting more for your old, unwanted or scrap gold.

However, just like with any business, online or otherwise, scams abound in the Internet gold buying industry. That is why before deciding to send your gold items to any one online gold buyer, you have to do some checking first. The Better Business Bureau (BBB) is a good place to start. Check out the buyer you’re eyeing there, and if it has a poor rating as well as tons of unresolved complaints, then it’s time to find another buyer to sell your gold to. Just be aware that even a reputable online gold buyer is bound to have some complaints made against it. Some may get complaints about customer service, the others rant about the length of time it takes to get their payments, but most are about how some sellers think they weren’t offered what they believe are their gold jewelry’s actual worth.

Thoroughly reading the buyer’s site is also a smart thing to do. By doing this, you can find out how the buyer determines the payout for your jewelry. It is also recommended that you ask, if you can, the percentage of your gold’s actual value that they can offer you. Most online gold buyers offer free delivery of your items, so see if their mailing envelopes are pre-insured for up to $1,000. Move on to another buyer if the insurance is far less than that.